What Thirsty Brands is all about

Thirsty Brands is a conversation about the state of the beverage industry. People base their beverage decision on more than thirst. The art of being delicious goes beyond taste. I plan on discussing topics from liquor to fruit juice, micro brew beer to mineral water, globally produced soft drinks to the rarest vintage red wines. What makes these beverage brands different? Why are they successful? Marketers spend millions to break through the clutter and become a part of consumers lives.