This presidential race will be over on November 4, but an independent soda bottling company has some early returns. Avery Soda’s Rob Mertz was looking for a way for his brand to participate in the political process, the company is tracking sales of its Barack O'Berry (blue raspberry soda) and John McCream (a red cream soda), to gauge the popularity between the two candidates.
"We were counting on a heavy turnout from customers," Metz said. Each sale counts as one vote for the candidate. They will be sold for $1 each with half of the proceeds benefiting the League of Women Voters of Connecticut's education fund. Anyone who purchases a case of soda gains Super Delegate status and becomes eligible for prize drawings.
Your choice may depend on your political leanings in the November election. Although Barack O’Berry holds a slight lead, the real winner is Avery Soda for thinking outside the partisan box and creating a little buzz for its 100 year old company.
1 comment:
Every presidential election has its brand clingers. 7/Eleven has its McCain and Obama cups. Noodle golf ball has it's vote for America's ball - shamless plug - as our agency did that campaign. I will say it helps to garner some attention when done appropriately. And this soda company went so far as to put it's flavor behind it - that says alot.
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