When I’m drinking wine, I swear it taste better when it has a cool name or a great looking bottle. I know its not right to judge a book by its cover but you can’t help it when you look at JAQK Cellars’ wines. Inspired by the Jack, Ace, Queen, and King in the deck of cards and the romance of the gambling spirit, they’ve created from scratch, a unique brand in a category where looks and reputation go a long way.
JAQK Cellars is what happens when two talented creatives who build brands everyday, set out to create their dream project. Katie Jain, and Joel Templin of Hatch Design crafted stunning bottles full of fun details and high-class production value. Each of the different varietals graphics feature elegant illustrations, fine-quality paper, embossing and etching. With the packaging setting the bar so high winemaker Craig MacLean took some of Napa’s best grapes and produced wine equal to the great bottles in which it is contained. The quality wine is what really helps set this brand apart, many great bottle design can just be putting lip-stick on a pig.
Do the math: 86 million people a year visit Las Vegas. The World Series of Poker is one of the most popular shows on TV. Now factor that last year wine (for the first time) out sold beer, to the tune of $162 billion. I’m “going all in” and saying JAQK sits in a niche that is going to be a big winner.
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